News business and news using business

One of the hot debating topics recently on web is people debating (kind of split) over whether news papers are right in demanding a share in ad revenue that search giant like Google (as a matter of fact it should be corrected to
‘All involved in online search over news’) is enjoying by pointing the readers to the news?

I think from news papers perspective arguing over a share on revenue is correct to some extent. When a person search’s Google or something for news, search engines are gaining revenue and value by displaying news items. Even when the item is limited to headline and a part of the actual article.I don’t think Google or anybody can argue that people are using their search because they are Google. Let’s just image a case where a person try some search over Google for a recent event update as news and if he didn’t gets the expected updates and gets the same with another search engine it won’t be long before this user starts using the other search guy as his default search provider in the place of Google.

Here the gain is for both Google and the actual News publisher. I would like to say this should be more of a Synergy than arguing whether the chicken is first or the egg. Both have their advantages here by making up a synergy. I think it’s time people start thinking this direction rather arguing over who’s Daddy.

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